It all Starts with the Organic Search.

Google searches produce Organic search results and display them on the left hand side of the page. Placement is based on criteria established by Google. There are a few known variables such as:

• Cross-linking,
• Length of time of established web presence,
• Patterns of making web site changes,
• META Tag data,
• and a few proprietary elements as well.
• These parameters area always changing too!

These organic search results are like music on the radio — it’s why people are there. Free access to information is what is of value to Google’s visitors. Google strives to keep this content as accurate and complete as possible to keep the visitors coming back and to provide a pool of potential viewers for their paid advertisements.



Today’s Search Experience provided by...

Paid ad results are like the ads on the radio. This is how Google makes their money and offers the free organic results. There is, however, a great difference between the radio and Google search audience — Google users actually want to pay attention to your ad. They requested the ad information in their organic search. Paid ads are placed when a user’s search terms match the ad’s pre-specified keywords. They also consider other pre-selected conditions such as location, gender, age and custom parameters of your choosing.

This criteria allows the advertiser to target certain groups or interest with great accuracy and pre-qualifies the user with a certain level of interest before he even views your ad. The paid ads are placed at the top left in yellow and in the right hand column. They look so much like the organic search results that many users don’t realize they are placed by paid advertisers. Remember, all these results are contingent upon an adequate Pay-per-Click Bid and a “Quality Ad Score”.

Content based ad placement. It’s everywhere. 

Content Based ads are placed within web sites with content related to your business. Content ads build upon the concept of the Paid Ad, but open up further advertising venues and introduce images to the campaign. Again these ads are placed based on your “Quality Score” — determined by a series of information associated with your ad. In addition to Google savvy, these ads require skillful graphic design to set you apart from the average internet ad. Optimum elements get you better placement more often. We evaluating the quality of the sites selected or hand select the best options for interesting potential customers.