company bio

About Kristen Smith, Founder of Smith Design Studios

After earning a BA in Graphic Design from NCSU in 1995, I began working as a Graphic Designer at BtB. Based on a platform of excellence, creativity and integrity, I founded Smith Design Studios in 1996. After 18 years of operating in all the roles that comprise an agency, I took a position as an in-house Senior Graphic Designer at PPD. I have enjoyed learning throughout all the stages of my career. I am fluent in all aspects of print design and have steadily worked in web design since 1998. I am proficient in Adobe Creative Suite and Microsoft Office Suite in Mac and PC environments. I began my design career with a fine art background and education.

Infographic Resume

Kristen Smith Resume Infographic

Text Resume

K_Smith-Resume-2015-cover2

Education

North Carolina State University
Graduated with honors from the College of Design at North Carolina State University
in 1995 with a Bachelor’s Degree in Graphic Design and a minor in Spanish

Center for Multicultural and Bilingual Studies
Spanish language study abroad in Cuernavaca Mexico. Summer 1992

Wake Technical Community College
Continuing Education classes in Flash. Spring 2005

Continuing Education Online
Courses include comprehensive WordPress, comprehensive PowerPoint, Illustrator, Creative Cloud 2014 Features,Responsive Website Design, Prezi, and Interactivity for InDesign

Experience

PPD – Pharmaceutical Product DevelopmentIn-house Senior Graphic Designer
Senior Graphic and Brand Designer for PPD responsible for creation of brochures, white papers, infographics, website graphics, tradeshow graphics, advertising, social media graphics, internet advertising and email graphics and other marketing materials. Morrisville, NC – August 2013 to present

Smith Design Studios—Creative Director, owner
Graphic & Print Design – Design and produce custom brochures, catalogs, mailers, logos, business cards, corporate collateral materials, package design, book design, trade show graphics, and billboards. Full printing production. Concentration in retail catalog, real estate marketing, medical equipment marketing, non-profit and technology, with far reaching experience into multiple other markets. MARCH 1996 TO 2015

Web Site Experience – Design and production, site structuring, SEO, built in Dreamweaver and WordPress. Familiarity with Flash animation, CSS and HTML. Collaborated in development of complex sites that include Flash, dynamic database rendering, e-commerce and more. 1998 TO 2015

Internet Advertising Campaigns – Google AdWords services including account management, keyword development set up, ad design and implementation; other miscellaneous internet ad development and social network ad development. 2009 TO 2012

Social Media Marketing
includes creation of brand coordinated graphics for the major social media sites, graphics for specialized campaigns and imagery and content posting. 2012 TO 2014

• Meet with clients to determine their goals and the scope of their projects
• Gain understanding of client target market and create appropriate strategies
• Develop and present concepts & revisions
• Open communication with clients & vendors throughout the design process
• Manage multiple projects, start to finish
• Consistently meet deadlines
• Select and hire vendors, designers and other marketing professionals as needed
• Give creative direction and successfully incorporate the ideas of others
• Coordinate relationships with clients, writers, designers, printers and other vendors
• Create contracts, proposals & schedules
• Purchase and upgrade computers, software & peripherals

Raleigh, NC – March 1996 to present

Clients

Intelligent Electronics
Rival Health
CII Associates
Explore! Art & Music School
Tumbleweed Pottery
YWCA Gateway of Winston-Salem
John R. McAdams Company
Centex Homes of the Triad
Angus Barn
Pan-Lutheran Ministries Families Together
South Hills Merchants Association
University Apartments
Reintgen Dentistry
Athletic Edge
InsidetheBeltline.com
Seneca Homes
North Carolina Retired School Personnel
Susan Alexander PhD
Lazy Lizard Travel Agency
Custom Living Home Builders
Atrium Psychology
Woodwise Interiors
MedTek
Inside the Beltline.com
Raleigh Community Hospital
Adams Christian Bookstore
Venture Building Group
Chatfield Taylor Construction
D&D Performance, Bait & Tackle
ABB-TTI
Printworks
Brookfield Retirement Community
Qualex - National Graphic Services for Kodak
OCR Services - a Division of the National
Environmental Health Information Service

Agency Experience

NET BY DESIGN Web Development company in Cary, NC specializing in Real Estate, Technology and E-Commerce

GARR MEDIA SOLUTIONS Specializing in Video Presentations for conferences and the internet in Raleigh, NC

NETSERTIVE Internet Marketing Company in Raleigh, NC specializing in home theater and automotive

HARDIN & BOWLES ADVERTISING Web and Print Design agency in Raleigh, NC

ADSTREET Web and Print Design agency in Raleigh, NC specializing in Real Estate advertising

MSA Web and Print Design agency in Raleigh, NC representing miscellaneous industries

MARKETING PARTNERS Web and Print Design agency in Cary, NC specializing Real Estate Advertising

VISION FACTORY Multi-media,Web and Print Design agency in Apex, NC specializing in Technology advertising

SMITH ADVERTISING Web and Print Design agency in Fayetteville, NC specializing in Travel & Visitors’ Center advertising

BTB MARKETING COMMUNICATIONS Web and Print Design agency in Raleigh, NC specializing in Business to Business advertising


BtB Marketing CommunicationsGraphic Designer
• Responsible for the design and production of ads, brochures and mailers
• Production of comps for delivery to clients
• Art direction of photographers and freelance illustrators
• Attend and participate in brainstorming sessions Raleigh, NC – June 1995 to March 1996