• Client: Landfall Condominiums
  • Designer: Smith Design Studios, Adstreet Advertising
  • Location: Fayetteville, NC
  • Job Type: 4-Panel Brochure

Landfall Condominiums

The target market for these condos was the first time home buyer in the mid 20′s to mid 30′s.  Smith Design Studios, in conjunction with Adstreet, chose to work from the angle of their home being an extension of their personal style.  The logo and brochure mimick designer purses and luggage.  They are visually textural with a leather photo background and physically due to being printed on textured paper.  The names of the floorplans were changed to the names of designers to further the theme.

Click on the smaller images below to view images in click-through format.

Landfall Condo Brochure Front