• Client: John R. McAdams Company
  • Designer: Smith Design Studios
  • Location: Raleigh NC, Charlotte NC
  • Job Type: Brochure Design

The John R. McAdams Company

The John R. McAdams Company, a well-established Raleigh engineering firm, wanted a brochure that illustrated their experience and the extensive scope of services offered.  They hired Smith Design Studios to take their disjointed departments and present them in a unified fashion. We were also challenged with visually presenting the corporate reputation they had earned in 25 years of business. The final 16-page brochure features a vellum insert, inside pocket and 8.5 x 8.5 design that reflects their square logo design.  Each of six departments is drawn together in visual and verbal unity by using the same layout and writing style.

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John R. McAdams Brochure Cover Design