Smith Design Studios
about us      our services      portfolio      contact info      site map  
      graphic design       print advertising       web design       internet campaigns 
 

 

Step up to the plate

Getting Started
 
Our Services
 
How Google Works
 
Why Google Works
 
Statistics
 
Case Study

 

 

If you're ready to jump right in... Good for you!  You will find extensive information about Google Advertising and how our services will revolutionize your advertising game.


If you're undecided about the need for Google Advertising in your marketing strategy, please read on...


Should I do it myself? 

Step Up to the Plate - Google AdwordsIt takes time to learn, time to try different techniques, time to find something that works and money to try different strategies. Let us manage your campaign and it will be up and running in about a week using tried and true copy and experienced analysis. It takes a delicate combination of Click-through-ratio, a well-structured campaign, and well written keywords and ads to get better results for less money. 

But if you still think doing it yourself sounds like a good idea, here are SOME of the things you will need to know:  Learn the Program and Interface. Analyze your customer base. Establish a budget. Choose your keywords. Write your ads. Setup global parameters and Ad Group parameters. Set up account parameters. Design the graphics and learn how to analyze the statistics to maximize your budget and your results. And then take the time you need to run your business. That’s it! Oh yeah, you have to understand the click through ratio (CTR). You know, how many times your ad has been clicked divided by the number of times it has been served and how that effects your placement, and...
yeah, it gets complicated pretty fast.

A Google Ad Pro cuts costs and is more effective than most self-managed campaigns. (and you won’t have to spend time learning another skill either).

 

You can't afford to sit on the bench

If you haven't begun to apply internet strategies to your advertising plan, it's time to start.  Forget about all the potential leads that are landing on someone else’s site. Forget the money you waste on the phone book. Forget that as far as search engines are concerned, your web site doesn’t even exist...

 
 

Don't sit on the Bench

You can ignore all the reasons why you aren’t happy with your current strategy, but the longer you wait to have a search engine presence, the more difficult and expensive it will be to develop.  All your advertising materials may be the very best, but the fact is those who have longer standing internet campaigns get priority in their search engine ad placement and ranking.

 

site map | about us | our services | graphic design | print advertising | web design | internet campaigns | portfolio | contact
getting started | our google™ services | how google works | why google works | using your statistics | case study