Creative leader blending artistic excellence with AI + technology innovation and digital marketing
30+ years leading creative strategy across corporate, agency, and entrepreneurial environments — building brands from scratch, elevating global enterprises, and delivering award-winning campaigns with measurable results. My cross-industry perspective brings dynamic strategic thinking to every challenge, spanning creative direction, brand strategy, visual storytelling, and integrated campaigns across print, digital, social, and video. I’m excited about shaping the future of creative leadership — blending innovation with authenticity, pushing boundaries, and helping the creative community thoughtfully evolve.
Creative Excellence + Digital Strategy | Award-Winning Creative Director | Campaigns | Brand | Adobe CAB
Currently as Director of Creative & Storytelling for ABB’s Global Electrification business, I lead creative vision across multiple touch points — translating complex industrial innovation into compelling narratives that move markets and drive business impact.
- Define creative strategy aligned with business objectives — delivering campaigns that drive measurable results
- Lead cross-functional creative teams from strategy to concept to production — video, digital, social, & print
- Champion technology & AI education and adoption organization-wide
- Mentor creative & communications professionals through trainings, toolkits, and best practices
- Contribute to Communities of Practice: AI, Creative, Communications, Digital, Web, Brand
- Balance Authenticity with Innovation & Content creation at scale
- Adobe Customer Advisory Board — Empowered Creation Leadership Forum | Member | 2026-2027
Industry Experience
TECHNOLOGY | Electrification • Automation • Digital + AI • Infrastructure • Data Centers • Utilities + Energy
Renewable Energy • Power Generation • Government Relations • Robotics • Manufacturing • Global Sustainability • Legal & Integrity
PHARMACEUTICAL | Clinical Research Trials • Biotechnology • Laboratories • Life Sciences • Development • Human Resources
B2C | Construction • Real Estate • Home Theater & Security • Medical • Travel • Non-profit • Restaurant • Home Decor • Education • Retail
Principles & Values
- Creating beautiful, compelling work that drives real business results
- Mentoring teams to embrace innovation while sharing insights with colleagues
- Building communities where creative leaders challenge each other to excel
- Empowering use of emerging tools strategically and responsibly
- Continually experimenting and creating, using traditional art & media, digital design and AI tools.
- Finding satisfaction in everyday design through a lifelong love of color, fine art, typography, and design
Personal collection of vintage-style travel posters
After travelling to Japan in 2024, I looked for vintage style travel posters. Nothing was quite right or all inclusive. Having taken hundreds of photos, I decided to create a travel poster template of my own. I used them to create a travel album journal with captions and events. There are 4 designs translated into full scale posters and used the Adobe Express Print-and-Deliver service as well.
These designs are my photography and personal ideas executed in Adobe Express and Photoshop. No AI was used to create the photos or design although some was applied to edit, remove and extend content as needed.
ABB Director of Creative and Visual Storytelling
ABB — Aug 2018 to present
- Director of Creative and Visual Storytelling January 2024 – Present
- Creative Director US Communications Team — August 2021 to January 2024
- Creative & Brand Manager US — March 2019 to August 2021
- ACW Event Creative Services Director & North American Brand Manager — August 2018 to September 2021
PPD – Pharmaceutical Product Development
Senior Graphic Designer and Project Manager — August 2013 to Aug 2018
- Digital and print graphic design, infographics, PowerPoint, digital advertising, email, motion graphics across multiple media channels
- Participated in collaborative workstreams in a fast-paced collaborative setting
- Managed multiple priorities in a quickly changing environment and consistently met tight deadlines
- Trained new design team members in the brand and served as a resource for education and execution
- Developed multiple projects at a time, from concept to completion to production
- Refined and supported PPD corporate brand; developed new, brand-compliant sub-brands
PROJECTS
- PPD Partnership sub-brand creation and implementation from concept to execution
- PPD Biotech sub-brand creation and implementation from concept to execution
- PPD marketing materials design updates—corporate brochure, supporting collateral
- Created social media design process to empower managers and improve content
- Corporate PowerPoint marketing materials upgrades
- Brand Guide maintenance, expanded to include new sub-brands
- 2015 and 2016 Team Collaborate Work Excellence Award Winner